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It is easy to forget a website you only visited for a few minutes. You open one result, check another, return to the first page, and before long the names start running together. This happens even when the websites are completely different because online searches often give you very little time to form an impression.
The problem becomes more noticeable with smaller or lesser-known gaming brands. A name may look interesting when first encountered, but without enough context, there is little reason for it to stay in your memory. A second search can feel almost like starting over because the name is familiar without being familiar enough.